Privacy Policy

Who we are

We are Atkin & Thyme Ltd (“Atkin & Thyme”, “us”, “we”, “our”). We are a limited company registered in England and Wales under registration number 08671305, and we have our registered office at Dewmead Farm New Inn Road, Hinxworth, Baldock, Hertfordshire, England, SG7 5HG. We are registered with the UK supervisory authority, Information Commission’s Office (“ICO, in relation to our processing of Personal Data under registration reference ZB145201.

What we do

We are in the business of designing, sourcing and selling premium furniture, home décor and interior accessories, providing customers with distinctive, design-led products for their homes. We are committed to protecting the privacy and security of the Personal Data we process about you. 

Controller

Unless we notify you otherwise, we are the controller of the Personal Data we process about you. This means that we decide what Personal Data to collect and how to process it.

The purpose of this privacy notice is to explain what Personal Data we collect about you and how we process it. This privacy notice also explains your rights, so please read it carefully. If you have any questions or you wish to make a complaint, you can
contact us using the information provided below under the ‘How to contact us
and our Data Protection Officer’ section

This privacy notice applies to you if:

1. You visit our website
2. You purchase goods or services from us
3. You enquire about our products and/or services
4. You sign up to receive newsletters and/or other promotional communications from us 
   
   

‘Personal Data’ means any information from which someone can be identified either directly or indirectly. For example, you can be identified by your name or an online identifier.

The type of Personal Data we collect about you will depend on our relationship with you. For the type of Personal Data, we collect see the table below in the section entitled ‘Purposes, lawful bases and retention periods’.

We collect most of the Personal Data directly from you in person, by telephone, text or email and/or via our website.

We will only use your Personal Data when the law allows. Most commonly, we will use your Personal Data in the following circumstances:

We will only use your Personal Data when the law allows. Most commonly, we will use your Personal Data in the following circumstances:

To fulfil your order

• Who: Customers
• Personal Data: Name, address, telephone number, email address, payment information
• Lawful basis: Contract
• Retention period: 6 years following the date of the transaction

To utilise Meta’s lookalike audiences

• Who: Customers
• Personal Data: Name, email address
• Lawful basis: Legitimate Interest – non-direct marketing
• Retention period: 48 hours

To manage your account

• Who: Account holders, individuals who request a catalogue
• Personal Data: Name, address, telephone number, email address
• Lawful basis: Consent
• Retention period: 2 years following last meaningful contact

To use CCTV to record images for the purpose of safety and security of people and property

• Who: Individuals who request a catalogue in our Outlet Store
• Personal Data: Name, address, telephone number, email address
• Lawful basis: Consent
• Retention period: 2 years following last meaningful contact

To manage the competition

• Who: Individuals who entered a competition
• Personal Data: Name, address, telephone number, email address
• Lawful basis: Legitimate Interest – it is in our legitimate interest to manage our competitions
• Retention period: 2 years following last meaningful contact

To send you direct marketing

• Who: Newsletter recipients
• Personal Data: Name, address, telephone number, email address, consent record
• Lawful basis: Consent
• Retention period: Until consent is withdrawn. Once consent is withdrawn, a record of consent withdrawal will be retained indefinitely

Where Personal Data is processed because it is necessary for the performance of a contract to which you are a party, we will be unable to provide our services without the required information.

We may share your Personal Data with our carefully selected third parties, including: For personalised marketing, merchandising, order fulfilment and data analytics.

• Your Personal Data is only processed in a country which the Secretary of State has confirmed has an adequate level of protection (an adequacy regulation), or
• We enter into an International Data Transfer Agreement (“IDTA”) with the receiving organisation and adopt supplementary measures, where necessary. (A copy of the IDTA can be found here ; or
• When transferring your Personal Data to America, we may rely on the UK-US Data Bridge, where appropriate.

From time to time, with your consent, we may use your information to contact you with details about our products and services which we feel may be of interest to you.  You have the right at any time to stop us from contacting you for marketing purposes. If you wish to exercise these rights, you can do so by following the ‘unsubscribe’ link on any emails received or contacting us at info@atkinandthyme.co.uk

We do not make any decisions about you based solely on automated decisions.

We use AI technologies to drive efficiencies within Atkin & Thyme. We use AI in line with our internal policies and procedures (including human oversight where applicable). For example, we may use AI for: Customer Service Resolution, Customer Segmentation and Personalisation and Logistics. 
Any use of AI technologies by us will be in accordance with technical and operational safeguards appropriate for data types.

You have certain rights in relation to the processing of your Personal Data, including to:

• Right to be informed
  You have the right to know what personal data we collect about you, how we use it, for what purpose and in accordance with which lawful basis, who we share it with and how long we keep it. We use our privacy notice to explain this.
• Right of access (commonly known as a “Subject Access Request”)
  You have the right to receive a copy of the Personal Data we hold about you.
• Right to rectification 
  You have the right to have any incomplete or inaccurate information we hold about you corrected
• Right to erasure (commonly known as the right to be forgotten)
  You have the right to ask us to delete your Personal Data.
• Right to object to processing
  You have the right to object to us processing your Personal Data. If you object to us using your Personal Data for marketing purposes, we will stop sending you marketing material.
• Right to restrict processing
  You have the right to restrict our use of your Personal Data. This means that you can ask us to suspend the processing of your Personal Data, in certain circumstances, such as where you contest the accuracy of your Personal Data.
• Right to portability
  You have the right to ask us to transfer your Personal Data to another party.
• Automated decision-making. 
  You have the right not to be subject to a decision based solely on automated processing which will significantly affect you. We do not use automated decision-making.
• Right to withdraw consent
  If you have provided your consent for us to process your Personal Data for a specific purpose, you have the right to withdraw your consent at any time. If you do withdraw your consent, we will no longer process your information for the purpose(s) you originally agreed to, unless we are permitted by law to do so.

How to exercise your rights

You will not usually need to pay a fee to exercise any of the above rights. However, we may charge a reasonable fee if your request is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances. 
If you wish to exercise your rights, you may contact us using the details set out below within the section called ‘How to contact us and our Data Protection Officer’. We may need to request specific information from you to confirm your identity before we can process your request. Once in receipt of this, we will process your request without undue delay and within one month. In some cases, such as with complex requests, it may take us longer than this and, if so, we will keep you updated.

You have the right to complain if you consider that we have not complied with the data protection law when handling your Personal Data. We will acknowledge receipt of your complaint within 30 days, investigate the matter without undue delay, and keep you informed of the progress and outcome. If you wish to complain, please use the contact details given below under “How to contact us and our Data Protection Officer”.  We will do our best to resolve the matter to your satisfaction. 

If you are not satisfied with the outcome of your complaint, you can complain to the relevant supervisory authority. The supervisory authority in the UK is the Information Commission who can be contacted online at:

Contact ICO
Or by telephone on 0303 123 1113

For supervisory authorities in other countries within the EU see the link below:
https://edpb.europa.eu/about-edpb/about-edpb/members_en

We do not offer our products and services to children and we do not knowingly collect Personal Data of children without parental consent, unless permitted by law. If you are a child, you must have your parent’s permission to use our services. If you learn that a child has provided us with their Personal Data without parental consent, you may contact us, as described below, and if appropriate, we will securely and permanently delete it, in accordance with applicable law.

If you wish to contact us or our Data Protection Officer in relation to this privacy notice or if you wish to exercise any of your rights outlined above, please contact us as follows:

Atkin and Thyme Limited
Dewmead Farm
New Inn Road
Hinxworth
Baldock
Hertfordshire
SG7 5HG

info@atkinandthyme.co.uk
Please mark your communications FAO the ‘Data Protection Officer’

We may update this notice (and any supplemental privacy notice), from time to time as shown below. We will notify of the changes where required by applicable law to do so.

Last modified 23/10/2026